Creating Online Communities
for Your Constituents
The relationship-building opportunities in today's online environ-ment are truly endless. A strong social media strategy will help connect you with your donors, prospective donors, and future donors in personal and meaningful ways. Your organization's social network can provide an effective and affordable means of having an ongoing discussion with your most passionate stakeholders.
We at Aleuro know that many nonprofits want to participate in this exciting online world. However, many of you either don't know where to start, don't have the resources to maintain a vibrant community, or haven't yet discovered the best strategies and how to implement them. That's where we come in!
- # of Facebook users =175,000,000
- # of Facebook users who update their status daily =15,000,000
- # of Facebook users who become 'fans' daily = 3,500,000
- Pieces of content shared each month = +24,000,000
Facebook is but one example of how people are connecting through social media. Twitter, Flickr, LinkedIn, Creative Commons, and Slide Share are other examples of existing social networks that can be put to use for your organization.
If you combine the power of all of these networks, or even only a few , you'll be able to offer an engaging online environement
in which your folks will want to participate.
Aleuro will help you craft online communitiy strategies, design and content. We can help implement all or some of the strategies and offer ongoing education and coaching.
Don't re-invent the wheel as you begin or expand your social media efforts. We're here to help!
- In one year, # of Twitter users has jumped from 1 to 6 million
- 29% of people online watch user-generated video
- 25% of online participants visit social networking sites
- 18% create content
- 25% read blogs
While contributors are cutting back, it's more important than ever for you to look for ways to get to know them more intim-ately and personally.
Your donors need to feel valued and a part of your work even when they can't give as much - and you can keep them engaged in meaningful ways online.
If you want to keep your donors' loyalty, you'll have to follow their leads and meet them where they are - online.
Aleuro helps you build your community, encouraging your constituents to connect with you, and providing them ways to tell you how they want to communicate, so you can continue to get to know them better.
Thoughts from Aleuro about all things Social Networking, Digital Media, Visual Communications, Technology, and Non-Profits
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Why Social Media Now?
- People are congregating online. The fastest growing demographic on Facebook is women aged 55 and over. This isn't just for teens.
- Social networks are about fostering relationships - and so is your development work. The two compliment and assist each other.
- People have only a certain amount of time and resources to invest in social networks. Get on their radar now so you keep their loyalty.
The Social Media 'Getting Started Plan'
Learn more about AleuroNPO's social media “Getting Started” plan. We assemble a set of recommendations and develop a social networking plan tailored to your specific needs. Efficient and affordable, Aleuro can get you up and running with your online community in no time.
